Publication Date

8-1-2021

Publisher

Social Policy Institute, Washington University in St. Louis

Summary

"As the cost of college continues to rise, it has become increasingly important for students to apply for financial aid. However, many students are unaware of the benefits of FAFSA. We launched a field experiment with a non-profit organization to explore the impact of text message interventions on FAFSA application rates. 2,236 potential students were randomized into three groups: a control group that focused on reminders for upcoming deadlines, a treatment group that focused on benefits-framed messaging, and a second treatment group that added social proofing and norming. Each group received 8 text messages from late September 2020 to early March 2021. Treatment group two was 87% more likely to make a FAFSA appointment than the control group. We end with policy and practice implications. "

Document Type

Working Paper

DOI:

https://doi.org/10.7936/a6vx-z721

Keywords

financial security, education

Share

COinS