Publication Date
2007
Document Type
Article
Volume
2
Issue
1
First Page
15
Last Page
21
Summary
Most inside the social work profession agree that it has an image problem, which affects recruitment, pay, status, funding, and social influence. But they often disagree on who is a social worker, what the term "social work" means, whether to re-brand or scrap the term, who ought to do it, and what the image problem really is. Whatever it may be, it causes at least one social work school dean to worry "a lot" and the National Association of Social Workers (NASW) to launch a multi-year campaign to change the image.