Abstract
This dissertation studies how digital service platforms should manage operations as algorithmic systems and AI reshape worker behavior, incentives, and consumer outcomes. Across three chapters, I show that these technologies change what platforms can measure, how workers respond, and how firms should allocate monitoring and decision rights. Chapter 1 uses a large-scale field experiment to compare algorithm-managed gig agents with traditionally supervised employees. The results document an efficiency-experience trade-off: gig agents perform better on measured operational metrics, but consumers later exhibit worse experience- related outcomes. Strategic case transfers help explain this gap, showing how narrow algorithmic measurement can redirect effort away from less-measured dimensions of service quality. Chapter 2 studies a seven-tier algorithmic compensation ladder for gig service agents. Using six pay cliffs in a stacked regression-discontinuity design, it shows that the ladder primarily operates through labor supply and that its effects are concentrated at particular cliffs rather than distributed evenly across the incentive schedule. Chapter 3 develops a principal-agent model of human–AI collaboration in e-commerce dispute resolution to ask when platforms should rely on humans, use AI as a copilot, or automate. The analysis shows that AI capability changes both accuracy and the informativeness of human effort, producing a threshold logic: weak AI favors humans, intermediate AI favors copilots, and strong AI favors automation.
Committee Chair
Fuqiang Zhang
Committee Members
Xiang Hui, Dennis Zhang; Tat Chan; Tianjun Feng
Degree
Doctor of Philosophy (PhD)
Author's Department
Supply Chain, Operations, and Technology
Document Type
Dissertation
Date of Award
5-5-2026
Language
English (en)
DOI
https://doi.org/10.7936/v64t-at65
Recommended Citation
Guo, Qiaowen, "Integrating New Technologies in Platform Service Operations" (2026). Olin Business School Graduate Student Theses and Dissertations. 75.
The definitive version is available at https://doi.org/10.7936/v64t-at65