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Date of Award

Summer 8-15-2010

Author's School

Graduate School of Arts and Sciences

Author's Department

Business Administration

Additional Affiliations

Olin Business School

Degree Name

Doctor of Philosophy (PhD)

Degree Type

Dissertation

Abstract

This dissertation studies several phenomena in the retailing environment where brands produced by multiple manufacturers compete each other for customers. O

Language

English (en)

Chair and Committee

Tat Y. Chan

Committee Members

Yuxin Chen, Pamela Jakiela, Dmitri Kuksov, Chakravarthi Narasimhan, Lamar Pierce

Comments

Permanent URL: https://doi.org/10.7936/K7X9287X

Available for download on Friday, August 15, 2110

Included in

Business Commons

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