Abstract

This dissertation studies several phenomena in the retailing environment where brands produced by multiple manufacturers compete each other for customers. O

Committee Chair

Tat Y. Chan

Committee Members

Yuxin Chen, Pamela Jakiela, Dmitri Kuksov, Chakravarthi Narasimhan, Lamar Pierce

Comments

Permanent URL: https://doi.org/10.7936/K7X9287X

Degree

Doctor of Philosophy (PhD)

Author's Department

Business Administration

Author's School

Graduate School of Arts and Sciences

Document Type

Dissertation

Date of Award

Summer 8-15-2010

Language

English (en)

Available for download on Friday, August 15, 2110

Included in

Business Commons

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