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Research Mentor and Department
This study looked at how visual stereotypes can impact the perception of intelligence in women. Participants were asked to rate a series of images based on their first impressions, and within that set of images there were two women, one blonde and one brunette, that appeared twice. In one image, they were dressed conservatively and in the other, they were dressed provocatively. I predicted that people would see the woman as less intelligent when she was dressed in more revealing clothing. The results supported the hypothesis, and showed that, in general, people do in fact perceive a woman’s intelligence differently based on what she’s wearing.