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Date Submitted

Spring 4-21-2013

Research Mentor and Department

Robin Verhage-Abrams




This text is the documentation of formal and informal research on the fashion culture in Dakar, Senegal, drawing upon personal interviews, secondary sources such as essays, photography, and fashion illustration, and observation of Dakar Fashion Week 2012. The text focuses on personal identity in fashion, globalization, and the Western construction of African “authenticity” and “Africanness,” as well as the challenging of that construction by fashion designers from all over the African continent. Inspiration for the research was born from experiences with black youth in Chicago, Illinois and the growing trend amongst them of promoting black identity through afrocentric clothing, as well as growing numbers of “tribal” garments in mass-market clothing stores. This work offers first-hand insight into the evolving attitudes of Senegalese designers and consumers towards fashion culture, as well as a specific context to understand globalization in the world of fashion.

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