Title

"Taking the Bank to the Youth:" Impacts on Saving and Asset Building From the Ghana YouthSave Experiment

Author

YungSoo Lee

Additional Authors

Johnson, Lissa; Ansong, David; Osei-Akoto, Isaac; Masa, Rainier; Chowa, Gina; Sherraden, Michael

Publication Date

10-12-2017

Summary

This paper explores experimental impacts of in-school banking and marketing outreach on the savings performance of youth in Ghana. Findings suggest that youth in treatment schools performed better than those in control schools in terms of account opening, depositing and savings. Between the two treatment conditions, in-school banking was more effective than marketing outreach in promoting savings. These findings demonstrate that a meaningful proportion of low-income youth, in a resource-limited country, can be connected to formal financial services and save if access and opportunities are available. The results support the offering of financial services at schools as a strategy to expand youth financial inclusion.

Document Type

Article

Category

Financial Inclusion

Subarea

Global Asset Building

Original Citation

Lee, Y. S., Johnson, L., Ansong, D., Osei-Akoto, I., Masa, R., Chowa, G., & Sherraden, M. (2017). “Taking the Bank to the Youth”: Impacts on savings from the Ghana YouthSave Experiment. Journal of International Development, 29(7), 936–947. doi:10.1002/jid.3315

Project

YouthSave

Keywords

savings, asset building, YouthSave, randomized controlled trial, Africa

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