Yung Ladies

Date of Award

Spring 2016

Author's School

Sam Fox School of Design and Visual Arts

Author's Program

Art (Photography)

Degree Name

Bachelor of Fine Arts (BFA)




Yung Ladies began as an investigation into female representation and has expanded into a brand and even lifestyle. Founded as a space for female solidarity, Yung Ladies works to break down notions of what a young woman should be and simultaneously spreads our ideals and attitudes through our clothing line and social media presence. This paper spans the ideological movements, various forms of artistic media, and artist precedents that have inspired this project.Yung Ladies includes investigations into new media identities and notions fad ideological movements, consumerism and conspicuous consumption, and brand identity as a means of personal representation. These ideas may seem disparate but they come together to form the complex conceptual core of this project. Yung Ladies is not straight forward, it is challenging and constantly asks questions of both its founders and of those who engage with it.