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Research Mentor and Department
Previous research and everyday experiences have suggested that pictures have a strong effect on viewers’ moods. Nitschke et al (2003) have demonstrated that this effect is innate to human beings by showing this effects in infants, and Pinhas et al (1999) and Babin and Burns (1997) have found this effect salient across situations. However, few studies have been looking at how participants with different dispositions would response differently to the same stimuli, a question this research attempts to look at. Participants were first instructed to fill out a scale measuring their relationship satisfaction, then they were randomly assigned to either viewing twenty pictures of natural scenes or positive relationship, before instructed to complete a mood scale. The data suggested an interaction between participants’ relationship satisfaction and the kind of stimuli they see. Findings may help enterprises design their marketing strategy, and have implications in interpersonal communication, advocacy and social interactions.